There are a lot of things that happened in the last 100 years. All of history achieve today's American spirit. A new generation of Pan America expresses the true American Spirit but contains more fresh blood.

Pan America 2033

*This product is not an actual product of Harley Davidson Pan America. Third party brands, trademarks, and/or copyright materials are used here for demonstration purposes only as part of a student work

AMERICAN SPIRIT

A PIONEER

A FRESH BLOOD

A ROAD WARRIOR

TRUE ELEMENTS
AMERICAN SPIRIT

DEEP INSPIRATION
COWBOY SPIRIT

PIONEER SPIRIT
INDEPENDENT & SELF-RESILIENCE
CONSISTENT
EXPORATION

WHAT ARE WE EXPECTING?

DEVELOPMENT
FUTURE BLUEPRINT
Heritage & Clean Design
Easy Carry-On Feature
Middle Weight Bike
Obvious Steering Design
CULTURE INSPIRATION
OLD MONEY
PIONEER SPIRIT






ONLY THE BRAVE






NEVER STOP

LET'S ROCK N ROLL

HARLEY-DAVIDSON 

PAN AMERICA 2033

SIMPLE SNAP FEATURE
The easy snap-on attach spot provides an easy way to put on your carry-ons using the uniquely designed bag from Harley-Davidson.

ALWAYS BE 
AN EXPLORER

WE NEED MORE!

More storage room for everyday carry-ons. It will be more convenient for a small load.

HIT THE ROAD 
CITY WARRIOR

MORE SCREENS

MORE JOY

HOG LIFESTYLE

BE A MODERN COWBOY
BE A HOG

*The video has a background soundtrack; please turn on your audio devices.

ACCESSORY - GARMENTS
The modern cowboy is not only a spirit; it is more about a lifestyle. Harley-Davidson wants to bring the lifestyle to the more younger generation.

A cowboy jacket outfit is more about conveying the same aesthetic as the motorcycle, being more casual, and also caring about protection

ACCESSORY - FOOTWEAR
The modern cowboy is not only a spirit; it is more about a lifestyle. Harley-Davidson wants to bring the lifestyle to the more younger generation.

Cowboy boots fit more with the style and overall aesthetic. The steel pieces completely cover the toebox, and the heel maintains the level of protection.

ACCESSORY - BAG
The modern cowboy is not only a spirit; it is more about a lifestyle. Harley-Davidson wants to bring the lifestyle to the more younger generation.

We need a bag to fit in overall style and contain enough products. The most prominent feature is that it can easily be attached to the motorcycle.