There are a lot of things that happened in the last 100 years. All of history achieve today's American spirit. A new generation of Pan America expresses the true American Spirit but contains more fresh blood.

Pan America 2033

*This product is not an actual product of Harley Davidson Pan America. Third party brands, trademarks, and/or copyright materials are used here for demonstration purposes only as part of a student work

AMERICAN SPIRIT

A PIONEER

A FRESH BLOOD

A ROAD WARRIOR

TRUE ELEMENTS
AMERICAN SPIRIT

DEEP INSPIRATION
COWBOY SPIRIT

PIONEER SPIRIT
INDEPENDENT & SELF-RESILIENCE
CONSISTENT
EXPORATION

WHAT ARE WE EXPECTING?

DEVELOPMENT
FUTURE BLUEPRINT
Heritage & Clean Design
Easy Carry-On Feature
Middle Weight Bike
Obvious Steering Design
CULTURE INSPIRATION
OLD MONEY
PIONEER SPIRIT




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ONLY THE BRAVE


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NEVER STOP

LET'S ROCK N ROLL

HARLEY-DAVIDSON 

PAN AMERICA 2033

SIMPLE SNAP FEATURE
The easy snap-on attach spot provides an easy way to put on your carry-ons using the uniquely designed bag from Harley-Davidson.

ALWAYS BE 
AN EXPLORER

WE NEED MORE!
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More storage room for everyday carry-ons. It will be more convenient for a small load.

HIT THE ROAD 
CITY WARRIOR

MORE SCREENS

MORE JOY

HOG LIFESTYLE

BE A MODERN COWBOY
BE A HOG

*The video has a background soundtrack; please turn on your audio devices.

ACCESSORY - GARMENTS
The modern cowboy is not only a spirit; it is more about a lifestyle. Harley-Davidson wants to bring the lifestyle to the more younger generation.
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A cowboy jacket outfit is more about conveying the same aesthetic as the motorcycle, being more casual, and also caring about protection

ACCESSORY - FOOTWEAR
The modern cowboy is not only a spirit; it is more about a lifestyle. Harley-Davidson wants to bring the lifestyle to the more younger generation.
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Cowboy boots fit more with the style and overall aesthetic. The steel pieces completely cover the toebox, and the heel maintains the level of protection.

ACCESSORY - BAG
The modern cowboy is not only a spirit; it is more about a lifestyle. Harley-Davidson wants to bring the lifestyle to the more younger generation.
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We need a bag to fit in overall style and contain enough products. The most prominent feature is that it can easily be attached to the motorcycle.